Media – What does the future hold for us?
“You can’t not communicate!” (Paul Watzlawick)
Media use has changed dramatically in just a few years. Journalistic and commercial information is increasingly distributed and consumed digitally. At the same time, digitalisation opens up extensive possibilities for processing, disseminating and ultimately monetising information via novel platforms and corresponding business models. The world of digital communication channels is extremely dynamic, as new channels are constantly being added, while others are disappearing. All this places high demands on designers, media professionals and the communications industry in general.
- What will media use be like in the future?
- What role will new VR and AR applications play in media usage in the future?
- How will information merge in the design of the future?
- Will the classic screen printing workshops soon be replaced by Arduino labs?
- Will, for example, “Behavioral Targeting” be used to control and personalize advertising communication, which will meet with social acceptance?
- Journalism vs. Native Advertising: Will journalistic quality fall by the wayside?
- Will news and information still be tied to media brands in the future?
- How can content be more strongly controlled in terms of content and form via the various online and offline channels in the future?
- What can economically sensible and socially accepted payment models look like?
In the future, information will revolutionize human interaction through multifunctional digital systems such as those on surfaces, clothing and new products. How do you imagine advertising and/or journalistic communication in the digital space of the future? How can these almost infinite possibilities be turned into future-oriented value-added models?
Example 1: Project “Infinite Travel” from the year 2015
Example 2: Project “smartapply” from the year 2015
Show us what the future holds!